WW Feed & Supply will start to put ranchers’ brands on their building soon, and use it to raise money for hospice.

When Curt and Susan Russell began renovating the west-end of their business, WW Feed & Supply, in La Junta, City Manager Rick Klein suggested that they add something decorative to the front of the building, a mural perhaps. “Susan and I started brainstorming. We came up with a way to honor ranching and western heritage, and support a deserving organization that has assisted so many in the southeastern Colorado communities,” said Curt. Susan and Curt came up with Ranchers for Hospice.

WW Feed & Supply will start to put the ranchers’ brands up soon, displayed right on the building, facing Highway 50. Several have already been purchased and the process of making and curing the brand signs has begun. Each brand will be displayed on a 2x2’ sign, costing $150 for one year, $500 for four years. All materials have graciously been donated by the La Junta Trading Company. Space is limited. Checks can be made payable to: Arkansas Valley Hospice Inc.

“When my mom heard that we were doing this for hospice, she was thrilled. The nurses were wonderful...,” Susan said. Susan’s dad had progressive supranuclear palsy; it’s a degenerative disease, affecting the brain, which can have a direct impact on several things, including balance, speech, vision, as well as other functions, and becomes progressively worse over time, as the name suggests.

Susan said that while she and her family are grateful to hospice, she knows the organization has touched the lives of so many other of their customers, too, and this is an opportunity to help and give back.

All proceeds directly benefit Arkansas Valley Hospice Inc.'s many programs, including hospice, palliative and respite care, as well as their other community programs. AVH serves community members from Otero, Crowley, Bent, Pueblo, Las Animas and Lincoln County regardless of one’s ability to pay for services.

For more information contact WW Feed & Supply at 384-4463, wwfeed1@gmail.com, or Gina Paradiso at Arkansas Valley Hospice Inc., 384-8827, or gina.paradiso@arkvalleyhospice.org.

Arkansas Valley Hospice Inc. started in 1985, is a no-profit organization. AVH serves community members in Otero, Crowley, Bent, Pueblo, Las Animas, and Lincoln County, providing hospice, palliative and respite care. The mission of Arkansas Valley Hospice Inc. is to support people in the final phases of life, comfort the grieving, and educate the community about end of life care.